1.  Many women argue that the reason is that men want women to look that way, but what the author points out is that men don't notice 97 percent of the efforts that women make.

2.  Women will argue that the reason they become obsessed with trying to look like Cindy Crawford is that men, being as shallow as a drop of spit, WANT women to look that way.

3.  It's quite right that men want women to be more attractive , especially their wives and girlfriends .

4.  Actually, men do care the appearance and clothes of women and want women to look attractive, although they will not talk about how fashionable or out a woman is in the public.

5.  It's a poor excuse that men want women to be good-looking.